A franchise assignment research study for Entrepreneurship course and ONLY for Assignment purpose
Saturday, 2 June 2012
Introduction
Franchise business is now very common in world wide and even in our country, Malaysia. In Malaysia, franchising has grow significantly in years lately and became a trend of business building among new entrepreneurs in Malaysia.
Franchising has provide a way to start up a business with fully guidance and technical support from franchisor. Franchisor will provide all relevant information, data, preparation for the franchisee applicant and guide them to run their business. Its also become an opportunities for franchisor to wider up their businesses and branding to all around the country or even world wide. It become a win-win situation when both franchisor and franchisee earn their businesses.
"Franchising is the practice of using another firm's successful business model and brand to operate similar business." quote from Wikipedia. Franchisor offer franchise licenses to franchisee, in the same time the franchise is another way to build 'chain stores'. However, franchisees success or not will affect the franchisor in some way, for example the reputation of the branding. Taking a franchise license is the using of other successful business model and it is the easiest way to start up your business.
According to Franchise Malaysia Organization, there are now 378 registered local franchise brands in Malaysia. And i guess now are adding more and more almost daily as the government has now more emphasis and support to people who taken franchise system could create win-win-win environment for the franchisor, franchisee and government if the business carried out properly.
I found out that franchise business is the easiest way to start up a business if you are not well prepared for own-create brand business, can start with a franchise business to practice before it. As the franchisor will be guide you along the business and prepare you to run the business well. I am about to research more about franchise next week.
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