Brand Name
The brand of Daily Fresh evolved from the origin of its name. The idea of Daily Fresh is to provide new innovative creations for its customers each time they visit the outlet.
When it comes to high quality, fresh and process agricultural products, only one name comes to mind- Daily Fresh Foods. incorporated in Malaysia since 1997, Daily Fresh Foods is know worldwide as a supplier specialized in sweet corn product.
Under the Daily Fresh banner, the company promotes ready to eat snacks such as crispy Wafito, cool Ice Kimo, a fine and smooth shave ice made from fresh fruits, low fat Gelato ice-cream, as it's famous sweet Cup Corn, to satisfy anyone's craving's for sweet and savoury snacks. Daily Fresh is marketed via the cafe or kiosk concept in major shopping malls to reach out to its target market that prefers a comfortable and convenient setting.
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Convenient
It is convenient for the consumers because they are able to obtain a fast snack from Daily Fresh outlet without any hassle especially during time constraint.
Healthy
The products are Healthy because nutritional and natural ingredients are used.
Trendy
Daily Fresh products are Trendy because they are the current lifestyle snacks for the teenagers.
Innovation
Daily Fresh Foods Group always striving for better techniques and technologies in improving products quality while developing the new and innovative products.
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Daily Fresh Mascot is represented by a Squirrel. The reason why the squirrel was chosen is because the squirrel is a very selective animal that selects only the best food to consume. It is also a very fast moving and versatile animal. With these characteristics, Daily Fresh Foods applies similar characteristics in its company. Daily Fresh uses the “Best” natural ingredients to produce the “Best” quality of its products for their customers. As like the squirrel, Daily Fresh is fast moving in its innovative ideas of producing new innovative products. Thus, Daily Fresh Foods is best represented by the Squirrel called KIMO.
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Philosophy
Daily Fresh commit to use finest ingredients with right formulation and passion of making not only healthy and tasty products but also products that are full of vitality and character. Innovative ideas been created into the business concept in line with current and new generation trend movements that are ever changing. Daily Fresh Foods Group develop a brand image that are prominent and desirable which attract customer's attention and make them feel good. For every cent they spent, it's worth the value more than the price they pay for.
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Vision & Mission
The vision of Daily Fresh Foods Group is to become worldwide brand that provides high quality, safe, healthy food products that suits all individual taste and lifestyle.
The mission of Daily Fresh Foods Group is to be innovative in constant research and development in their product and concept. Next, to enforce team spirit within our organization and encourage personal development through internal and external training. Lastly, to be customer-oriented, understanding the customer needs and provide excellent customer service.
Information above are collected from : Daily Fresh
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