KUALA LUMPUR: Daily Fresh, a franchisor of casual kiosks selling snack food, desserts and beverages, aims to open 35 new kiosks by the end of 2013 through its franchise system.
Daily Fresh franchise development manager Mohd Ashraf Yong said of the 35 kiosks, five of which are targeted to be opened in Sarawak next year.
"This is due to the favourable market demand from East Malaysia," Ashraf said.
To date, the company has opened about 105 kiosks across Malaysia, of which 39 are owned by Daily Fresh and the rest are franchised kiosks.
Speaking to Business Times in an interview recently, he said Daily Fresh's strength lies in the low investment that is required to open a kiosk and its easy-to-manage business module.
Ashraf said the start-up investment is about RM100,000, while the franchise fee is RM25,000.
For this year, the company plans to open 10 new kiosks, while 25 more will be open next year.
Ashraf said the new kiosks will include Fresh Daily kiosks at Petronas' Kedai Mesra. He believes this will able to strengthen and improve customer access to its business operations.
"We will work with Petronas on the plan to open kiosks at Kedai Mesra. It offers big potential because Petronas owns about 490 petrol stations nationwide," he said.
"We are looking at the potential location of petrol stations before it is offered to prospective franchisees," Ashraf said.
Established in 1986, Daily Fresh sells snack food like Cup Corn, Wafito (waffle), IceKimo (fresh fruits, natural flavoured ice and fruit toppings) and Gelato (ice cream). The best-selling item is Cup Corn.
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This news are expose right after FIM 2012, at 16th July. The franchise exhibition had successfully help the public get to know more about franchising system and allows the public to approach to their interested franchisor for further understanding of applying franchising license. Daily Fresh, targeted that 35 new kiosks are going to open by the end of 2013 and 5 of it are targeted to be open in Sarawak. Daily Fresh are familiar with snack food selling in the shopping malls, and you can find Daily Fresh in almost every shopping malls around the country.
Daily Fresh are famous by selling snack food, desserts and beverages like cup corn, gelato, wafito and icekimo. There now total of 105 outlets of Daily Fresh all over the Malaysia, and 39 of them are own by franchisor. This meaning that the rest of 66 outlets are all franchisees and manage under franchise system. Franchise system of Daily Fresh had now grown wider as the start-up investment are quite low, which is about RM100,000, franchise fees of RM25,000. Low investment of opening a kiosk and easy-to-manage business module had built Daily Fresh a bridge to wider franchising outlets to more locations. It is a low-cost but high profit investment, which are usually located in high traffic areas like shopping malls. This is also one of the reason why i choose Daily Fresh as my assignment topic. Meanwhile, my main reason is Daily Fresh wafito is my favourite snack that interest me to work out more about this franchisor company.
Your website is really cool and this is a great inspiring article. Thank you so much. starting a fast food franchise
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